NAPA Auto Parts

It’s nearly impossible to stand out in the automotive industry when everyone boasts the same things: quality parts, low prices, and great inventory. It’s even harder to build trust with a B2B audience that can call your bluff just as easily as they can take their business elsewhere. So, with genuine language and witty design that played into the transactional nature of the automotive wholesale market, we told a different story. The message? A reminder that relationships are priceless. Executions spanned social, direct mail, and digital ad placements.

Tags: copywriting, campaign strategy, creative ideation

Agency: Arthur Elliott

Role: Copywriter, Content Strategist